Here’s The Critical Thing You Must Have!

You Must Have The Facebook Pixel Installed Onto Your Funnel

This is non-negotiable.

You need:

👉 Pixel tracking on your VSL FUNNEL = Landing Page / Lead Capture Page >>> VSL Page >>> Pre Call Page

Otherwise:

·         Leads won’t track correctly

·         CPA will be wrong

·         ROAS will be wrong

Minimum Pixel Events You Should Have

On your VSL funnel:

Event                            Where The Pixel Fires

Page View  >>>>>>>   Landing Page / Lead Capture Page

Lead            >>>>>>>   After The Form Submission On The VSL Page

Schedule    >>>>>>>> After The Call Is Booked On The Pre-Call Page

These events allow Facebook to track conversions correctly.

Since you're going to be using a funnel software with a landing page / lead capture page to generate leads:

👉 The Leads won't automatically show per Ad ID unless tracking is set correctly.

This is where UTM Parameters come into play.

What Is a UTM Parameter?

UTM parameters are small pieces of text code added to the end of a URL that help you track where your traffic is coming from.

They tell your daily ad tracker exactly which ad brought someone to your page to become a lead.

For example, you can use UTM parameters to see whether a visitor came from a specific Facebook ad, an email campaign, or a specific link.

In simple terms, UTM parameters act like tracking labels on your links, so you can measure what’s working and make smarter marketing decisions.

Use Dynamic UTMs

This is the professional method because it automatically tags each visitor with:

·         Ad ID

·         Campaign

·         Ad Name

So, you can see in your DAILY AD TRACKER… which ads are performing within KPI and which ads are not performing within KPI over the 7-Day Testing Phase.

This is where you’ll cut all the ads that are not performing and add your traffic budget into the ads that are performing to scale up.

You can then create more ad creatives & copy based off the ads that are working by modelling what’s working.

This is otherwise known as…

FEEDING THE STALLIONS & STARVING THE PONIES

Here’s What You MUST Do >>> Add This To Your Facebook Ad URL

Inside each ad:

Go to:

Tracking → URL Parameters

Paste this code:

utm_source=facebook
&utm_campaign={{campaign.name}}
&utm_adset={{adset.name}}
&utm_ad={{ad.name}}
&utm_adid={{ad.id}}

This is extremely important.

It passes the Ad ID into your funnel automatically.

When someone becomes a lead:

Your system knows:

✔ Which Ad Generated The Lead

✔ Which Campaign Worked

✔ Which Creative Converted Within KPI

Your DONE FOR YOU DAILY AD TRACKER will then calculate the metrics automatically… enabling you to make strategic traffic decisions. And that’s where scaling decisions come from.

Here’s How Leads Get Into Your Google Tracking Sheet Automatically

You connect your:

Landing Page → Google Sheets

Using:

·         Make.com

Or you can export the data from the ads manager daily and upload it to your google sheet. (Takes about 30 seconds)

Once set up, you’ll have a…

Fully Automated Tracking System With The Correct Flow

Here’s what your finished automation will look like:

Facebook / Meta Ads
    ↓
Landing Page / Lead Capture Page (with Pixel + UTMs)
    ↓
Funnel (VSL Page + Pre Call Page With Pixel)
    ↓
Make . com (AI Automation Workflows)
    ↓
Google Sheets KPI Tracker

Everything updates automatically and requires no manual work.

To begin with… if you you're not using make . com you can manually track the leads by name when they become a lead on your list / book an appointment in your Calendly software.

However, as you scale with more leads this gets too confusing, so you’ll need to use https://www.make.com/ to automate this for you.

This will allow you to track the leads name and appointments to the specific AD ID + AD NAME!

If you are already part of my…

…DONE FOR YOU AI FUNNELS + BUSINESS INFRASTRUCTURE COACHING PROGRAM…

We do ALL of this for you… completely DONE FOR YOU!