Hey and welcome to this very special book. My name is Sam Malsom and I am the Founder & CEO of the...

Online Wealth Society.com ($3.4M+ In Client Results & We're Only Just Getting Started! >>

>I run a business education & wealth building company currently been valued at $3M within 18 months.

> I've generated tens of thousands of targeted LEADS onto my email list + Facebook social media profile!

> Booked over 1,179+ QUALIFIED APPOINTMENTS with high-ticket clients!

> Acquired thousands of front-end CUSTOMERS!

> And worked 1:1 with many high-caliber coaching / consulting CLIENTS with some of them growing to 6/7-Figures in sales!

> Years ago I was a consultant partner in a direct sales company that was doing $4,000,000 per month...

> + I've consulted with an expert Forbes entrepreneur... worth £102M, he grew his previous business in the recruitment space to $65,000,000 in six years!

So, I have a very unique perspective on how to get traffic, build a super targeted buyers lists, create irressistible offers and convert sales!

Here's a bunch of my paid coaching clients + my profit booster consultation call students... that I've helped to start... build & grow wildly profitable businesses!

First of all, I would just like to welcome you to my...

TRAFFIC & LEAD GENERATION PLAYBOOK!

Over the course of these pages you’ll discover some of the very best traffic & lead generation strategies and you will be able to apply what I teach to start building your business that attracts endless leads on autopilot every single day!

By the end of this eBook you will be well on your way to building a 6 & 7-Figure business... if you take action and you will never have trouble finding targeted leads ever again for your business / offer!

If you answer YES to any of the following questions then this book is specifically for you!

1) Do you struggle to find people to introduce to your product / service OFFER / business opportunity?

2) Are you suffering from information overload and trying 2 - 5+ lead generation methods that just aren’t working?

3) Have you burnt through your warm market (family and friends) and you don’t have anybody to speak to about your business?

4) Have you done all the traditional ways of generating leads but you’re still not seeing the results you want?

5) Have you bought leads but not seen an ROI?

6) Do you want to become a top earner in your company & scale your profits to 6 & 7-Figures?

If you answered yes to one or more of any of those questions this eBook will be the most important eBook you’ll ever read and you need to read it until the end!

Let’s get started…

The Internet has enabled me to live an amazing life!

As you’ve probably heard before...

Here's what we're going to be covering together...

Did you know 97% of people who try online marketing make less than $100 - $1,000 per month?

While the top 3% make 6, 7, 8 and even 9-figures!

One of the main reasons for this high failure rate isn’t a lack of training or knowledge. It’s a massive mindset and implementation problem.

When people don’t see the results they were expecting in the first month—they quit.

One of the biggest issues in this industry is that you don’t need any qualifications or experience to get started.

Anyone can start an online business using proven internet-based models.

That’s why mindset is everything, and I drill this into my private clients from our very first call.

Because it’s the difference between building a life of time and financial freedom… or staying stuck in mediocrity like 97% of the world’s population.

Mindset is overlooked far too often—but make no mistake: if you want real success online, you must reconstruct your THINKING MODELS and your HABITS.

Here's the TOP 4 thinking models I teach inside my coaching prgoram

> Systems Thinking Model

> First Based Principles Thinking Model

> Simplicity Thinking Model

& the most important...

1) Long Term Thinking Model

Jeff Bezos didn’t make a profit for the first 4 years while building Amazon.

Yet people jump into the online space expecting to get rich in 4 weeks. That’s the problem.

Most people don’t treat their business like a real business. They treat it like a hobby / side hustle—hoping for results instead of planning, preparing, and executing.

Here’s the truth:

The Only Way To Fail With Your Online Business Is If You Quit!

Deeply think about that for moment...

If you just stay in the game long enough, you'll figure out what works.

You win by staying in the ring and treating this like a real business & by getting coaching from an expert, so you can skip he costly mistakes!

2) Educate Yourself Via High-Income Skill Stacking

Successful people treat their business seriously.

They invest in their education to increase their odds of winning.

Think about it: if you wanted to become a doctor, you wouldn’t expect to get the job without 10 years of school and a $100K–$250K investment.

Yet people come online with less than $1,000 and expect to hit 6–7 figures.

Wake up. It takes time, energy, and capital to build something worthwhile.

If you want true freedom, you're going to have to learn new digital skills and get mentored by someone who already has the results you want.

Knowledge is only powerful when it’s applied.

So treat your business seriously. Master the fundamentals of marketing, traffic, lead generation + sales—and you'll earn more than most lawyers, accountants, or doctors.

Why? Because the internet offers leverage—and with leverage, your income potential is kinda limitless.

3) Map Out Your Reason WHY

Defining your WHY is critical. My reason was to create a better life for my family—freedom without a boss, clock, or ceiling.

What’s yours?

Write it down. NOW!

Make sure it's emotionally charged.

Your WHY will carry you through the hard times, push you through self-doubt, and drive you to take massive action CONSISTENTLY!

I grew up on a rough council estate in the UK. I didn’t get here by luck—I f&*king grafted like a dog. I failed over and over again until I found what worked. Then got 1:1 coaching from a $30M mentor.

I didn’t become a pro footballer and build a profitable business by accident. I worked hard AND smart. And I had a reason WHY that burned inside me every single day to propell me to take action.

That’s what made the difference.

So what’s your reason?

Here are a few examples to get you thinking:

• To provide a better life for your family

• To travel more

• To spend more time with your kids

• To create impact and live with purpose

• To achieve freedom—financial AND time

Your WHY has to mean something.

Because when challenges show up (and they will), it’s your reason that will carry you through.

If you’re just chasing money, you’ll quit at the first sign of pressure /challenges.

4) Set Goals — This Is Your GPS To Success!

Goals are your GPS. Without them, you’re just drifting—like a ship with no rudder or a traveler with no map.

You need crystal-clear income goals.

Break it down: yearly → monthly → weekly → daily → hourly.

This gives you a sales forecast and lets you calculate how much your time is truly worth.

But most people stop here. Don’t just set a goal—define the end goal, which is :

✅ Complete FINANCIAL & TIME FREEDOM through passive cash flow assets (PCA’s).

Example of a Goal Map:

✅ $0 in Sales (Everyone starts here) ⬇

✅ First Sale ⬇

✅ $10,000/Month – Fire your boss ⬇

✅ $100,000/Year ⬇

✅ $1,000,000+/Year ⬇

✅ FINANCIAL FREEDOM Via PCA’s!

When you write down a real number with a date—your subconscious mind starts working on it immediately.

If you’ve read Think and Grow Rich by Napoleon Hill, you’ll understand why this is critical.

One last tip: write out a GOAL CARD in first-person tense and read it every single morning and night.

That’s how you condition your subconscious mind for MASSIVE success.

Now, before we start talking about the different ways to generate leads and how to drive traffic to build your business...

...we first need to understand the fundamentals of lead generation and a key concept that will transform your business...

The secret to driving TARGETED TRAFFIC is positioning your offer as the solution to the problem your audience is experiencing, while also helping them reach their goals faster, easier, and more effectively.

Read that statement again until it’s ingrained into your brain!

It’s a million-dollar conversion secret!

• Teach people WHAT to do!

• Demonstrate the BENEFITS!

• Tell them WHY they need to solve the problem now!

• Teach them exactly HOW to do it inside your paid product so they can get the RESULT they desire!

The Three Types of Traffic:

1) Traffic You Control

This is traffic you send to your lead capture page using the methods below.

2) Traffic You Don’t Control

This is traffic coming to your blog, social media posts, forums, etc.

You have no control over this kind of traffic, so it’s important to try and always direct it to your lead capture page by giving away an insanely valuable LEAD MAGNET.

(This very book you’re reading is a lead magnet that I give away for free to build my list — or charge $7 for as a tripwire offer!)

3) Traffic You Own – The BEST Traffic

Traffic that you own is the traffic on your email list. You control this traffic, and you’re able to send it to any web address you like!

Traffic Fundamentals for List Building

Traffic is the most important aspect of building a list!

You need to learn techniques to drive traffic every single day. First, I’m going to explain some TRAFFIC FUNDAMENTALS, and then I’ll share the 4 main types of traffic I use to attract leads.

A lot of people say they have a traffic problem, but I can assure you that’s not true.

There is tons of traffic available. Facebook has over 2 billion users.

YouTube has over a billion views per day!

You just need to learn how to drive that traffic and convert it into customers.

ECONOMICS + TRAFFIC + CONVERSIONS = SALES!

You may have a measurement problem or an offer problem — but definitely not a traffic problem.

Traffic is everywhere. You’ve just got to be proactive.

Sometimes it’s like digging for gold... and eventually, you find a gold mine!

You must understand that people nowadays congregate online based on their interests.

When you find where your target market is hanging out, put your ad in front of them to drive traffic back to your lead capture page and build your list!

Now traffic falls under two categories: PAID TRAFFIC and FREE TRAFFIC — but that’s not entirely true, because in essence...

TIME = MONEY

So the “free” methods aren’t really free, because they take time to gain traction. And your time has a monetary value attached to it — even if it’s intangible.

For example, you could spend 1 hour at the beach looking for crabs (LOL) vs. spending that same 1 hour closing a deal worth $100,000.

Ultimately, how you INVEST your hours of time over a longer time horizon (years) will largely determine how wealthy you become.

This is the difference between a broke person and a billionaire. Make sense?

To get leads and sales, you’re going to have to invest either time or money. Both methods can be very profitable if done strategically.

Targeted vs. Non-Targeted Traffic

When I first started driving traffic, I quickly realized not all traffic is equal. There’s good traffic and bad traffic — and you’ll need to research and test to find the good sources.

You need to target the right people, because marketing to everyone and anyone is tiring and frustrating — and I’m speaking from experience.

When I first started online, I marketed to anyone. I had no strategy. I soon found out the hard way by making zero money with affiliate marketing for a whole year!

The most targeted traffic comes from people who are actively thinking about the problems your product solves. These people are the most likely to buy.

You need to identify your customer avatar’s struggles and pain points — and then figure out what result they want and desire.

Then, figure out where your ideal customer hangs out online and target them.

The more targeted your traffic — especially in relation to something called the buying spectrum (which I teach in more detail inside my C.A.A Coaching Program) — the more money you’ll make, and in a faster time period.

On the other hand, if you’re not getting leads or sales, it could be because your targeting is off.

Non-targeted traffic comes from people who aren’t thinking about the problem your product solves.

These people are harder to convert into buyers.

Most people starting a business make this mistake — they don’t target, and then wonder why they’re not making sales.

If you’re not seeing sales, start targeting more!

If leads aren’t coming into your business and you’re not building your list daily, you don’t have a business — you have a time-consuming hobby that’s probably costing you more than you're making.

So your #1 priority should be learning how to drive traffic using the methods I’m about to share with you.

MASTER 1 Traffic Method Before Moving to the Next

Learn to drive quality targeted traffic to a high-converting offer, and combine that with E.B.M. (Educational-Based Marketing) — by directing people to your content and social media channels.

You won’t have a problem making money online if you follow up with them via email.

People are always willing to swap money for products and services that improve their life.

Money is swapped for value.

So go out and find or create products that deliver 10X–100X more value than the purchase price.

💡 Make it an irresistible offer by adding in a bonus pack!

Did you know to build a 6 or even 7-Figure online business you just need to master 1 free traffic method and 1 paid traffic method...

...providing you are promoting high-ticket offers and automation using an optimized sales funnel, which frees up your time!

In this section, we're going to be talking about the free methods!

Let’s begin...

ORGANIC / FREE Facebook & LinkedIn Marketing Leveraging My...

D.A.O Prospecting Method

D.A.O = Direct Authority Outreach!

You can also use this method on Instagram!

This is where you'll target your warm market to start with to generate leads, qualified appointments and sales via the DMS (Messenger App.)

Start with people that already know, like, and trust you!

This is a great place to start because marketing to people who already know you can be a really good source of free traffic.

Unfortunately, you can’t build a sustainable business using just this method alone because it will eventually dry up!

So, then you'll need to add X people/leads per day from targeted groups in relation to your niche/offer.

I personally used this method when I opened up my previous coaching program, and in the first 30+ days, I made $41,255 CASH COLLECTED and $100,681 in rapid time via recurring payments!

(See screenshot below)

I teach exactly how to do this step-by-step inside my Client Acquisition Accelerator coaching program, where you get the whole campaign that made 6-Figures + 30 lessons and insights I discovered on my journey!

I teach exactly how to do this step by step inside my Client Acquisition Accelerator Course + Coaching Program.

Most of the free traffic strategies take 18 months to gain any decent traction, so to start with, you'll want to apply my D.A.O Prospecting Method with free Facebook or LinkedIn marketing as that will massively fast track your success, while adding 1 paid traffic strategy, which I will explain in more detail later on in this book.

Build A Blog To Generate Leads

Blogging is a great way to get free traffic by writing blog articles that target keywords to get them ranked in the major search engines (Google, Yahoo, Bing, YouTube), but it takes A LOT of time to gain traction.

When I ran my blog it generated leads, but it was used more for E.B.M (Educational-Based Marketing) to advance the sale and improve conversions with my paid traffic.

Blogging can be a great source of traffic if you're willing to put in the work consistently because these people are searching for the solution you’re providing.

It’s easy to set up and the ultimate relationship builder, plus it’s your home on the internet, 100% controlled by YOU! ☺ My advice to you would be to set up a blog, master one form of paid traffic, and blog at the same time to build a relationship with your subscribers. This will enable you to get free leads on autopilot.

Every time you write a post, it’s out there working for you and helping you generate leads 24/7. Add video marketing to the mix and you'll be well on your way to a 6 / 7 figure income, provided you are promoting high-ticket offers!

If you haven’t got much available funds for paid traffic, then blogging could be a great option for you! If you’re consistent with your output, the snowball effect takes place.

How To Set Up Your Blog

To get your blog + website up and running, you’re going to need hosting. You can use the ALL IN ONE Makreting softwre that I share with my clients inside my coaching program, which hosts yor site for you.

Or you can use Bluehost www.BlueHost.com to host my site, plus you get a free domain name with them when you sign up! After you’ve chosen your domain name and you have your hosting in place, you can go to www.wordpress.com to install the software on your web host!

Once you’ve chosen the design and you’re happy, it’s then time to let the Google bot know your site is live, so it can track it every time you write an article so the posts and pages get ranked in the search engines!

A question I get asked a lot is how long should the article be? Some people tend to post 200 or 300-word articles – just tips and bits of information… but they post regularly.

Others post full-length “average” size articles around 400 to 600 words. While others post long articles (even as long as 1000 – 2000+ words or so). You can also get AI to help you with article writing.

Experiment a little to find out what works for you and your niche.

Chances are, you’ll find that posting a mix of articles will serve you well while interweaving interesting and entertaining stories, education, and value about the major big problems your target market is facing.

The major search engines like longer, more detailed articles that provide good quality content, and I always like to add in a video, which improves visitor retention and helps build the bond with you as an attractive character. ☺

Now we’re going to look at some of the awesome ways you can benefit by posting articles on your blog…

Search Engine Traffic - Keyword-optimized articles placed on your blog can attract search engine traffic, and if they like the value they received, they will opt-in to your list.

Visitor Retention - A regularly updated blog makes your site attractive to previous visitors. That means visitors tend to return again and again to see what’s new on your site and opt in to your list!

Backlinks - If you run a good blog with quality content and thoughtful posts, you’ll find other bloggers giving you backlinks. Backlinks are just links pointing back to your site! Experiment a little to find out what sorts of posts get you the most buzz and social interaction!

Another really good way to get people talking is to make controversial posts from time to time. Other bloggers will take sides and a debate will form. You can also apply this method with your Facebook posts.

Whether they take your side of the issue or not, they’ll link to your blog to discuss your post.

Backlinks are also very important to get high rankings in the search engines! The more quality backlinks your site has, the better chance you have of ranking on the first page of Google!

FREE Mass YouTube Video Marketing

Another awesome way to get free leads is to create quality video content using YouTube Video marketing.

This is a very powerful way to market because people can actually see you’re a real person, plus it’s much easier to rank a video in the Google search engine than it is a blog post!

With free YouTube marketing, you can get lots of targeted leads onto your email list by targeting keywords! To do your keyword research, you will need to go to the Google keyword planner tool!

I cover a lot of the information in the paid YouTube marketing section inside this eBook, which can be related and applied to the free method! You can find information on the YouTube Paid section later on in this book!

YouTube video marketing is great for creating valuable content, leveraging educational-based marketing, which advances the sale.

Before we dive into the paid ad strategies, I want share the experts I've learnt from when it comes to running paid traffic.

Combined they have ran $440,000,000+ in ad spend profitably for themselves and their clients!

Inside module #8 of my CLIENT ACQUISITION ACCELERATOR course, you get full access to the paid traffic startegy I learnt directly from these 3 media buyers...

Here's a screenshot of me and a $240M expert media buyer on a live Zoom coaching call with a bunch of other high-level internet entrepreneurs.

Now let's dive into the paid ad startegies you can use to grow your email list & business...

Solo Ads

This is where you rent a list from someone who has lots of targeted leads and subscribers within your niche. You research and then contact a solo ad vendor. Then write the solo ad email message, otherwise known as the subject line and body copy.

The solo ad vendor will send your message out with your lead capture page link or offer link. It's best to send the traffic to an opt-in page to capture the lead before presenting them with an offer so you can build your email list.

A percentage of the leads will opt in and then go onto your list where you can build a relationship with them via educational-based marketing, interesting stories while interweaving strong calls to action to bokk a call with you or to go directly and buy your products and services.

Banner Ads

This is where we rent space on a popular blog or website that’s getting lots of traffic in relation to your niche. People click your banner and then get taken to your lead capture page and onto your email list. Then you'll send them to an offer to buy now.

PPC (Pay Per Click) – Google, Yahoo, Bing

This is where we target keywords in relation to our products & services and marketplace problems and solutions. This is one of the best forms of traffic because it’s targeted and people are searching for your offer (Pull Marketing) instead of you pushing the offer at them like Facebook or banner advertising (Push Marketing).

Facebook Ads PPC

Facebook paid Ads are one of the most targeted forms of traffic because we can really narrow things down with the demographic data Facebook provides. The only downside to Facebook advertising is that Facebook is strict, so you must read through the terms and conditions.

However, when I and one of my previous business partners scaled to $1.2M in combined sales, Facebook ads and solo ads were the main traffic sources we were using to grow fast when I was doing high-ticket affiliate marketing!

Direct Mail

This is an offline traffic method usually applied to improve backend sales. However, you can use it on the front end of your business model if you have enough of a traffic budget.

This is where you'll leverage the national postal services and distribute leaflets and letters promoting your business. It’s more advisable to leverage this form of traffic when you have a bigger advertisement budget.

YouTube PPC Video Ads

Video ads are a great way to build your list! I use both paid and free YouTube video marketing because it’s a fantastic way to get highly targeted leads, and it’s also great for building a relationship with your leads fast!

YouTube Is A Sleeping Giant

Google AdWords was the first before the Google slap, then Facebook ads... and now YouTube video marketing is the next big thing.

So jump on board and get a piece of the pie now! With video, it’s very easy for people to see if you’re a real, genuine person who is looking to help them! You can’t hide in a video.

If you’re not using it in your marketing, I highly suggest you start because it’s one of, if not my favorite ways to market online!

I’m not one of those marketers who hide behind their computer screens! I like to interact with people to help them achieve their desired goals, and video marketing has enabled me to do that!

My business is built around the principle of adding value and helping others, and if you want to build a thriving business, you should do the same!

Money is just a byproduct of helping others and is largely determined by how much value you put into the marketplace.

And with YouTube video marketing ads, you can really show people the real you! So it’s a brilliant traffic source in my opinion!

How Can You Leverage YouTube Video Ads?

First of all, you need some sort of video recording device! The latest iPhone has a high-quality camera, so if you have one, use that.

If you’re a bit shy and you don’t really want to do video, my advice to you would be to push through your fear and just do it! Practice makes perfect.

Your business and your lead generation will grow a lot faster with video marketing, and it’s a great way to let your leads see the real version of you!

You will get better the more you practice! I screw my words up all the time, but I have a lot of fun doing video, and I just pushed through the fear barrier and did it! The more you do video, the more confident you will become!

If you’re an introvert and you really don’t want to get in front of the camera, you can always outsource and get someone else to shoot the video for you in relation to the keywords you’re targeting and the leads you’re going after on a site called www.fiverr.com.

Pay someone $5 and they will make a video for you! When you have your video camera set up, then it’s time to shoot your video and upload it to YouTube!

Then you’re going to want to sign up for a Google AdWords account. If you didn’t already know, Google now owns YouTube, so that’s why you see a lot of videos ranking in the Google search engine when typing in keywords!

When you have got your Google account, you’re going to want to sign in to your YouTube account and go through the YouTube promoted setup!

Once that’s sorted, you'll set a daily budget for your video ad campaign.

After you’ve set your daily budget, it’s time to start targeting keywords so your video shows up when someone types the keyword phrase into the YouTube search engine.

Start targeting keywords in relation to your lead magnet and lead capture page! To do your keyword research, you can use Google’s keyword tool:

www.googlekeywordtool.com.

Start looking at which keywords you want to target with a decent amount of traffic, but keep a close eye on the CPC (Cost Per Click) on each keyword!

The more competition for that keyword, the more it’s going to cost! The keywords must be congruent with the video and the lead capture page; otherwise, people won’t opt in to your list and conversions will be lower!

At the end of the day, it’s all about TARGETING people who are already interested in what you have to offer!

YouTube and other search engine traffic is great because people are actually searching for the solution you’re providing, compared to other forms of traffic strategies like Facebook ads and banner ads, which is a form of interruption marketing!

People on Facebook aren’t necessarily on there to join your list and purchase, whereas on the search engines, people are looking for a solution to their problems.

Here’s An Overview Of How YouTube PPC Works!

1) Shoot and upload a video using the 4-STEP video script I teach inside my coaching program.

2) Go through YouTube prompted setup.

3) Set daily budget.

4) Select keywords.

5) Create an ad along with the video.

6) Wait for Google to approve your ad.

7) Wait for traffic and leads to join your list!

Awesome... so far we’ve covered mindset mastery and the traffic and lead generation training.

Now we’re going to talk about the conversion side of the business by selling high-ticket offers, because as you already know...

TRAFFIC + CONVERSION = SALES!

You can get all the highest-converting traffic in the world, but if you don’t have a strong offer and don’t understand conversion, you’ll make $0.

If you’re not sure what a high-ticket offer is, here’s a quick breakdown:

A high-ticket offer is any product, service, or program that pays you $2,000 to $10,000+ per sale.

That means you need far fewer customers each month to hit a 5- or even 6-figure month.

For example: if you're selling something for $2,000 per sale, you only need 5 customers to hit $10,000/month.

Totally doable using what I teach in my coaching program.

Two of my students recently hit $100K in profit in rapid time by following my system, and I’ve helped 7-figure business owners scale even higher.

If you haven’t hit your first $10K - $20k/month yet, keep it simple and focus on:

• 1 high-ticket offer

• 1 optimized sales funnel (Only needed after you've hit $10k/month)

• 1 free traffic method (Facebook. Instagram or LinkedIn using my D.A.O. Prospecting Method)

• 1 paid traffic method to scale (FB Ads, Instagram Ads, LinkedIn Ads or YouTube Ads)

Now, you may be thinking people won’t buy an offer for $2K, $5K, or even $10K per sale... but I can tell you from experience, that’s just not true, especially in the business education and home business industries.

If you know how to target your traffic, there are plenty of people who are not only willing... but eager to invest this much (and more) into the right business and specialized education that can help them scale to 6, 7, or even 8 figures.

I’ve personally sold many high-ticket items ranging from $2K, $5K, and even $10K+. One of my mentors has a coaching program priced between $40,000 and $100,000, and he has 140 people inside it.

Do the MATH on that.

Promoting high-ticket offers is the fastest way to scale to 7 figures, unlike selling low-ticket products ($10–$100), which is what 97% of people do—and fail.

Now, as you grow and want to scale from $1M to $10M... you’ll need to build what’s called an I.P.S. (Integrated Product Suite).

This is the exact strategy that companies like Apple use to create billion-dollar ecosystems—each product naturally leads into the next.

Here’s how the I.P.S. structure works:

> D.I.Y. = Do It Yourself (eBook or video course)

> D.W.Y. = Done With You (In-depth digital course + 1:1 or group coaching or mastermind)

> D.F.Y. = Done For You (Services like Funnels, traffic, emails, copy, AI infrastructures and offers all done for the client)

Great work so far—and well done for reading this far!

Next, we’re going to talk about automation using sales funnels, software tools, and email marketing, so you can 10X your profits without being stuck behind your computer screen for hours.

7-Figure Sales Funnel Mastery

⚠️ WARNING: The value video below was recorded 6 years ago, back when I was focused on high-ticket affiliate marketing.

What I teach in the video is still powerful—but fairly advanced in relation to building 7-figure sales funnels.

If you're currently earning less than $100K per month, all you need is a simple, optimized VSL application funnel—and we can build it for you!

With this setup, you can close sales over the phone or in the DMs.

Click play on the video below to learn how sales funnels can automate your business and sales process.

7- Key Components of A Million Dollar Sales Funnel.

1) Lead Capture Page -

One page website that uses influence and persuasion to get the potential lead to enter there email address so they can go onto your list.

Here’s an example of one of my previous lead capture pages for my Internet Millionaire Formula Book!

As you will notice it has a big bold headline using the colour red that leverages a big benefit / desire.

I am leveraging a million dollar 7-step case study our affiliate team applied which creates curiosity and hooks the potential lead in so they continue to read the copy on the page.

The word FREE is one of the most powerful copywriting words available.

And I have a strong call to action using a button in the colour green.

2) Lead Magnet -

FREE gift that you give away on your lead capture page in return for their email address!

3) Tripwire Sales Page -

This is a one page website that introduces you, the attractive character! If you are using a tripwire offer to recoup some of the money you spend on ads via your tripwire sales page when you are selling a front end product usually priced between $7 - $49

4) Sales Page –

One page website that sells your front end product usually price between $49 - $197+ using copywriting strategies and / or a VSL (video sales letter).

5) Email Follow Up –

7 - 30+ high converting emails that engage, influence, persuade and sell your products.

These are written and automatically get sent out to your leads and prospects using an email autoresponder software.

6) Webinar –

This is more advanced but essentially it's a live or automated online web class where your prospect engage with the attractive character (aka: YOU) ...

...you'll teach them something specific they would like to learn and then transition into a sale at the end or a call-to-action to book a call.

Webinars are great for making high ticket sales.

7) Phone Follow Up –

This is optional but if you want to increase conversions and hit $10,000 - $100,000 per month add in a phone follow up page where your prospects get the chance to jump on the phone with you.

When you do this it increases engagement and trust massively.

The Power Of A 7-Figure Email Follow Up Series Using Your Email Autoresponder.

Once a person has entered their email address and received the lead magnet (Free Gift) you’re going to want to follow up with them by sending daily emails!

In my business 90% is automated!

I work hard smartly and I leverage the power of software tools, systems, funnels and AI (Artificial Intelligence)

The AI tracks leads, provides a lead score and follows up to book qualified appointments with HIGH-TICKET CLIENTS!

If you're interested in getting all of this DONE FOR YOU... book your FREE strategy session after you've finished reading this book.

If you’ve got access to this eBook you are should be on my email list.

When you opted in you should be getting daily emails

(OPEN ALL MY EMAILS AS I PROVIDE A LOT OF VALUE TO HELP YOU)

Throughout these emails I am teaching people how to build a profitable business online!

The emails documented below were from when I was in the high-ticket affiliate marekting space and were all sent out automatically on a day by day basis by the automation software!

I wrote them all in one go with another professional copywriter on my team, loaded them up into my autoresponder and the software sends them out on a daily basis without me having to physically be at my laptop!

The reason you want to start sending daily emails is :

1) You want to start building that strong relationship with your subscribers built on trust.

2) Once the relationship phase has been built you can then start promoting your offer that will solve your subscribers big problems and make you money!

That’s the beauty of email marketing, the more people you have on your list that know, like and trust you the more money you will make!

On average every person on your list is worth $1 per month! So for example if you had a list of 10,000 people you would realistically make $10,000 per month income, 50,000 people, $50,000 per month, you get the drift?

On my list because my traffic is super targeted each email subscriber can be worth up $4+ per month!

This is the power of what I teach inside C.A.A!

If you follow what I teach in my course + coaching program each person on your list will be worth more than $1 per month.

That’s the power of building a targeted list! Anyway let’s get back to your email follow up…

How To Format Your Follow Up Series

I personally use something called the Soap Opera Sequence that I learnt from 2 of my mentors, Russel Brunson & Andre Chapron!

This is where I create 5-7 emails that each loop into each other creating curiosity for the next day’s email!

Think of your favourite TV show, at the end of each episode, they always leave a missing piece that entices you to watch the next episode!

It leaves you waiting and wanting more! You need to do the same with your emails and your open rates will sky rocket!

I like to start off with a welcome email that sets the stage!

In this email I’m just explaining what to expect from me in the coming days and making sure they have received their free gift, while at the same time sharing AMAZING value from the word go!

You'll want to make sure they have received their free gift otherwise they won’t be on your list for very long.

In email 2 & 3 I am plugging them into my front-end tripwire offer or getting them to book a call on my calendar.

Then I start the soap opera sequence by start sharing my story and I’m providing value again to help people!

This builds the relationship and the trust! In each email from then on I’m looping to keep them hooked so they open my emails!

In the online marketing space the average email open rate is below 10%!

However as you can see from screenshot above some of my emails are getting open rates of 66%!

I send out 7 emails using the Soap Opera Sequence that warms them up to me as a person, introduces and positions my brand and pre-sells them for when I start to sell my offers!

After they have been through my SOS and they have got to know like and trust me, I introduce what I have to offer and they go into my “hard sell” promotion phase...

...where I'm selling quite aggressively for a few days, because i believe with 100% conviction that my offers can help people!

After that my leads go into separate broadcast list.

In this list I email them every day, sometimes every 2 days about what I’m up to in my life.

I tell little parable stories to keep people engaged and then I link it back to a CTA to book a free results driven staretgy session.

If you want... you can have a much longer follow up series and you can always add emails as time goes on to make things more automated, but the content in the emails must be ever green.

Some of my email follow email sequences have got over 60 emails going out automatically.

Your autoresponder series should be used to help your subscribers bond with you as an attractive character and help solve their biggest obstacles via snippets of interesting, entertaining and educational pieces of content!

This is why offering amazing value and using a method called attraction marketing is so important! You must also believe in your products 100%!

I feel I’m doing a dis-service if I don’t sell to my list after they have been through my SOS sequence because I know my products and services can change people’s lives...

...by helping them build the business of their dreams that will give them more freedom!

You also need to be the purple elephant in the room by differentiating yourself via a U.S.P (Unique Story Selling Proposition) & a U.M (Unique Mechanism) which I teach in detail inside my C.A.A coaching program + course!

Awesome work for reading the Traffic & Lead Generator Blueprint Playbook in full...

I hope you some value from it.

If you want to FAST TRACK your RESULTS...

On the FREE call you’ll get to ask me or my personal online expert consultant any questions you like about an online business.

I will share with you the key strategies after going through $100,000+ worth of marketing and wealth-building education, building an online education company to the valuation of $3M in less than 18 months and working + helping my clients make $3.4M+ in collective sales in rapid time!

You will also get my 5-Step "7-Figure Growth Blueprint" PDF for FREE so you can dominate!

On the call we will discuss... helping you create your very own optimized sales funnel and email buyers list.

Now I don’t get on the phone with just anyone because my time is extremely valuable and limited, but if I think you have the real drive and determination to succeed online, I will be more than happy to have a chat with you.

Providing you are serious about moving away from your current situation, towards a better future of more Time, Location & Financial FREEDOM.

Sound good?

This call will give you complete clarity and confidence to scale your online business and you’ll have a proven ROADMAP to $10,000 - $100,000/Month!

You can schedule your FREE 45-minute coaching call with me or my personal success coach / consultant at the link below.

On this call I am going to share the same Millionaire 5-Step Framework I learnt from my $30M mentor and we'll dive deeper in the 9-Figure TRAFFIC strategeis so you can GROW your business with reliability & predictability!

I look forward to having a chat with you :) ...

Talk soon!

Appreciate ya!

Sam Malsom

Founder & CEO:Online Wealth Society.com ($3.4M+ In Client Results!)

Creator: C.A.A Digital Coaching Program + Course

Author: Digital 7-Figure Blueprint

Inventor: C.A.L.V.O Method