We Jumped On Multiple Strategic Coaching Calls Together & Had A Friendly Conversation, Where I Figured Out What He Wanted To Achieve With His New Online Coaching Business & Helped Him Get The Correct Internet Business Infrastructure In Place So He Could Target High End Executives!

I Also Learnt A Huge Amount From Him Based Off His 32 Years of Business Experience & The AMAZING 9-FIGURE RESULTS He Has Achieved!

Here's 4 Quick Lessons I Learnt From Him:

1) Speed Of Implementation: Neil Makes Decisions, Takes Massive Fast Action & Is Ruthless With His Time Because He Knows How Valuable It Is.

You Can Always Make Money But You Can Never Make More Time. Once Its Gone, Its Gone FOREVER & You Can Never Get It Back.

2) High Level of Problem Solving Ability: He Has a Massive Drive To Solve Problems For People, Even If He Doesn't Have All The Answers About a Topic... He Will Find a Way To Figure Out How To Solve It.

3) Extremely High Level of Determination, Drive & Work Ethic! The Guy Is Worth £102M And He Still Works Very Hard & Smart. This Is WHY He's So Successful!

4) A Willingness To Learn New Knowledge & Skills. In Life You Should Never Stop Learning, Regardless of How Much Money Your Have In The Bank or How Successful You Are!

In NO WAY... shape or form am I implying you are going to do the same kind of numbers.

This stuff takes real work, time, effort and investment! If you do not understand this... please leave this page right now and unsubscribe from my email list!

However, inside this special 'insiders only' training, I am going to give you the...

SIMPLE STEP-BY-STEP C.A.L.V.O METHOD FRAMEWORK...

...so you can grow your business, WITHOUT wasting years of your life working on the wrong things... suffering with frustration, confusion & failure!

And I'm going to old nothing back... so make sure you go through it from start to finish and take some notes!

Let's get started with the...

Scaling your online business from $10,000 to $100,000 a month requires significant growth and strategic changes.

It also requires you, AI (Artificial Intelligence) & a small team (V.A + Appointment Setter) to continue to do all of the previous action steps that you did to get to the $10,000 per month profit goal, that we talked about in the previous section of this training series... but with more VOLUME!

If you haven't gone through that training.

Click Here To Access It For FREE & Go Through It Now >>

Here is the revenue scaling diagram for your reference...

After you have made $10k in a single month consistently you should have some decent client results.

You should also have begun the process of creating your offer “proof of concept” to optimize client results!

This is where you deeply know the BIG PROBLEM(s) your target market is facing and the micro problems / milestones they need to overcome to achieve the desired end-result.

At this point you can begin to transfer your M.V.P.O (Minimum Viable Product Offer) and start building out and optimizing your...

...M.D.I.O (Million Dollar Irresistible Offer) which I teach you exactly how to do inside module #2 of the Client Acquisition Accelerator training program, so you can charge a high-ticket price of $5k - $10k - $30k all the way up to $100,000+ per sale!

You'll price your offer based on a 10X - 20X value proposition, over 12 months in favor of the client compared the price you are charging.

Example:

> Offer Price = $5,000

> Value Client Receives Over 12 Months = $50,000 - $100,000 In Potential Revenue Via Your Offer!

This is the first step of creating an irresistible offer

If your offer isn't to do with monetary value, maybe you teach people how to lose weight or quit alcohol...

Ask the following question:

"If My Client Achieved The [SPECIFIC DESIRED END-RESULT e.g. losing weight / stop drinking alcohol] How Much Is That Worth To Them Over The Next 12 Months?"

Then price your offer accordingly with a 10-20X value proposition in favor of the client!

The next step is to automate & start optimizing the C.V.J (Customer Value Journey) by creating a well-defined phone or DM application sales funnel that captures leads, nurtures them with valuable content using...

...E.B.M (Educational Based Marketing) + converts them into qualified strategy calls & / or DM conversations so you can close them into paying customers / clients.

When you do this effectively you create an asymmetric advantage which free’s up your time using automation systems + AI!

This is by far the fastest way to get to $100,000 per month!

The key here is to reduce the friction within the funnel by having as little steps as possible to produce a qualified strategy call application with a PRE-FRAMED + PRE-SOLD potential client booked on your calendar.

The more qualified strategy calls you can book on your calendar the more money you will make providing you have 2 key components in place:

A) You Know & Have Confidence To Sell (If you don’t know how to sell yet, I am going to teach you everything I know about sales inside module #4 of C.A.A!

I've been through over $10k+ worth of sales training learning from the BEST sales people on planet earth so that module alone is easily worth $10,000!

B) You Have An M.D.I.O (Offer) that genuinely helps clients solve their big problem and gets RESULTS!

To continue to grow... YOU + AI + YOUR SMALL TEAM, that you need to build which we will talk about in a moment must continue with ORGANIC direct outreach marketing!

It’s a key pillar to get free traffic booking calls or DM conversations, providing you have developed your 'RESPONSE STIMULI' that your target market resonates with and responds to!

When you leverage AI + appointment setters it becomes a predictable way to get qualified booked calls with high-ticket clients!

You can scale past $100k per month just with organic.

However, after hitting $10k per month consistently, you will have some cash flow to invest a % into paid ads!

You then mix organic and paid ads which will help you scale to $100k per month much faster!

Personally, I don’t advise you to start with paid ads when testing your M.V.P.O... when making less than $10,000 per month, unless you have a large budget because you don’t know what converts and you will most probably end up losing money!

At this stage you are going through your 'offer testing phase.'

Only leverage paid ads when you have proven and tested your offer with organic traffic, so that it converts and resonates with your targeted niche market with the right messaging. Make sense?

To do that testing use organic direct outreach marketing because its free, the only cost is your time!

While the core strategies to go from $0 to $10,000 per month still apply, testing with paid ads after hitting $10,000 per month consistently by strategically increasing your marketing budget and refining your targeting...

...will allow you to begin the process of VERTICALLY SCALING, after you've hit 6-figures per month!

When you have your offer and funnel optimized… the key to going from $10k - $100k/Month is simply getting more ATTENTION by increasing your organic + paid ads VOLUME!

It really is as SIMPLE as that!

OFFER + FUNNEL = OPTIMIZED!

TRAFFIC = MORE VOLUME TO GRAB MORE ATTENTION!

Facebook ads, YouTube ads, Instagram ads or LinkedIn ads are a great way to get high quality traffic coming into your funnel, joining your email list and booking strategy calls.

Pick ONE paid traffic method and become a f&*king Jedi master at it.

As you advance you can hire a media buyer to take over the paid ads campaign for you, so you can focus on working in your Z.O.G (Zone Of Genius!)

Inside my coaching program we teach you HOW to all of this in great detail, so you fully understand how to grow your business to 6/7-Figures with reliability & predictability by IMPLEMENTING!

Knowledge is only POWER when you TAKE ACTION consistently.

Nothing happens without action. And the action... is what we help our clients with.

Awesome, at this step you have your asymmetric sales funnel + organic + paid traffic campaigns set up and running.

The next question to ask is…

“How Do I Convert My Daily Flow of Traffic (People) Into Booked Calls / DM Conversations & Sales?”

The first stage is to get your traffic to become AWARE of who you are as an expert and your brand if you have one.

The next step is LIST ENGAGEMENT which you do by leveraging 3 constituent parts:

A) Strategic Value Based Content (Before Call + After Call FREE Training)

B) Daily Emails (Stories + Value = E.B.M - Educational Based Marketing)

C) Daily Free Valuable Content (Share on 1...Max 2 Social Media Channels)

We spoke about (A) “Strategical Value Based Content” during the action step system to hit $10,000 per month.

At the $10k/Month stage it was optional.

However, to get from $10k - $100k+ per month its absolutely crucial you set this up correctly (Unfortunately, most internet entrepreneurs do this completely wrong)

This will allow you to increase call show up rates % & sales conversions... especially if you are running paid traffic into your funnel!

Do not f&*king listen to any COWBOY coach or consultant telling you that content is not important moving forward!

They're just targeting lazy idiots that fall for the B.S guru hype, telling you... that you can get rich working 2 hours per day and then go live on a beach in Thailand.

NEWS FLASH... if thats you.... To get to that level you need a fleet of AI AGENTS + an optimized team full of A-Players and you're gonna have to work damn hard to fully build that out so you can remove yourself from the business!

If you are a lazy idiot... You are not in my target market!

And the best thing to do is get the F off my email list! LOL :)

To get leads that have booked up for a strategy call you have to... HAMMER them with Strategical Value Based Content... that leverages video & written "pre frame" marketing assets... which includes:

> Client Testimonials!

> Case Studies!

> Problem > Solution Sets!

> Wow Not How Content Assets! (You Are Going Through One Of These Right Now! :)

> ROI Justifications!

> Call Expectation Validations! (Be Transparent In Your Marketing & Tell Your Clients What To Expect On The Call)

> Content Infusion Agents! (This Shifts Leads / Prospects Limiting Belief System So They Are Ready To Buy)

All of this is done before the free strategy call to PRE-FRAME them so when they do get on a call with you they are already pre-sold and fully WARMED UP to buy!

The next thing you should do to increase awareness and engagement is to send out daily emails to the leads that did not book a call or buy from you yet, sharing amazing value + telling interesting stories about you (the attractive character) and your life so your audience can build a RELATIONSHIP with you.

The key is to link the story to a specific big problem they are suffering with and present your offer as the solution by providing free value and giving them a C.T.A (Call To Action) or reminders to book a call on your calendar!

All your content must eventually funnel leads into a booked call or a DM conversation so they can overcome the big problems they are suffering with & get the help they need to achieve the END-RESULT they deeply desire!

The value that you share in your emails can then be repurposed using AI into a social media post.

This can be posted on Facebook, Instagram, YouTube, LinkedIn, (X /Twitter, TikTok etc. Again pick 1- max 2 channels.

My advice to get to $100k per month is pick 1 social media platform and master it.

When I made my first $100k with my coaching program, I focused soley on Facebook, using my FB Profile (ONE SOCIAL MEDIA CHANNEL) + DM Messages & Email Follow Up!

As you advance, you’ll then start leveraging ALL social media channels using MCM = Multi-Channel Marketing!

But to get to $10k - $100k per month you just need to get really good at ONE social channel until you master AI + have a team to take on the workload!

Think Hormozi. Hes on every social channel but what you may not know is that he pays $30,000 per month for a content team to do the work for him.

All he has to do is shoot the video content which he does one day per month and the team edits, chops it up and posts it for him on ALL channels!

When I made my first $10k in a single month and then scaled to 6-Figures in revenue, I was selling my core high-ticket offer for $5k.

ONE amazing high-ticket offer is all you need to hit $100k/Month!

However, I would have scaled faster if I had a down-sell offer that leveraged a monthly recurring subscription, that was more affordable for the strategy call leads that did not buy the main high-ticket offer!

This would have allowed prospects that we're on the fence to buying high-ticket get access to my PAID VALUE ECO-SYSTEM and would have helped convert more of them into high-ticket clients later on in the C.V.J (Customer Value Journey!)

As you advance past $100k/Month… when you have clients paying high-ticket prices think of ways to create a down-sell offer that’s branched off from your main high-ticket offer for $97 per month!

Course membership sites or software work great for this.

It will give you predictable monthly income and it will help potential clients that can’t currently afford your core high-ticket offer stay more engaged with you and your brand!

It will also help them get results and profits flowing in so they can afford to purchase your high-ticket offer in the future.

When the time comes where they can afford H-T in the future, they will be way more engaged, which means it’s easier for you to follow up and convert them!

They will also perceive you as an authority expert that can help them get results and they will think of you when they are ready to upgrade for a more intimate coaching / consulting / DONE FOR YOU service experience, because you have given them so much value in the $97 per month down-sell offer.

I now have customers that couldn't afford my high-ticket offer but decided to get started with my down-sell $97 per month offer that have been paying me for 3+ years straight because of the value they get in return!

$97/Month X 2 Years = $2,328 In Extra Revenue Per Customer!

$97/Month X 3 Years = $3,492 In Extra Revenue Per Customer!

This allows me to make additional income while increasing my LTV (Lifetime Customer Value) ... which would have been lost if I hadn't had the monthly continuity down-sell offer in place, so definitely something to think about as you get a bit more advanced on your journey!

At this point in your business journey, it’s time to start applying some form of LEVERAGE!

When you get to this stage…

> You are consistently doing organic marketing by sending at least 100+ direct outreach messages or cold emails each day!

> You have your phone / DM application funnel working for you using automation, bringing you targeted leads that are educated using E.B.M, they’re pre-sold and you are getting qualified applications with potential clients booking calls on your calendar!

>You are conducting 1:1 strategy sales calls with high-ticket clients that are serious and ready to invest OR selling over the DMs!

> You are selling on a daily basis resulting in consistent high-ticket and monthly recurring revenue flowing in!

Life’s great, you are making good profit margins but there is simply too much work to do to scale even further.

This results in YOU being the bottleneck in your business!

AI AGENTS and building your A-TEAM is what will allow you to begin to remove yourself from repetative work required to grow.

When I first went through this years ago it was a difficult experience because I had to let go of control of certain areas of my business which was not easy!

When you get to this point it’s time to SYSTEMATIZE key areas of your business and hand it over to other experts by creating S.O.P’s which stands for...

Standard Operating Procedures!

During this action step you’ll want to apply the D.E.A.L Method which stands for:

Delegate!

Eliminate!

Automate!

Leverage!

Start delegating & automating repetitive tasks such as organic direct outreach messages, cold email marketing, social media marketing and customer service.

For each task an S.O.P needs to be created so even a 7-year-old could follow along and complete the task!

This is exactly how McDonalds has become so successful with teenagers with little to no qualifications running the operation!

S.O.P’s & Systems SCALE!

Eliminate all things that have not been getting you results!

When you delegate, eliminate and automate you automatically create more leverage in your business by default!

Which brings us on to…

When you have created S.O.Ps for repetitive tasks in your business the next thing to do is focus on hiring additional staff to manage specific areas of your business.

When I say additional staff, what I mean is the BEST possible talent that are experts in their chosen skill sets because as you grow... your business is only as good as your weakest team member.

If you've read my story page >> you already know I played professional football all over Europe, competing in the UEFA Europa League, English Football League & the Famous FA Cup.

One of the key lessons I learnt during my time as a pro athlete from some of the managers I worked with... was to only sign a player if they make your squad better.

The new signing has to be much better than the current players in that position. And the same applies to business!

Only hire the best talent you can get and do NOT settle for mediocrity.

With the rise of AI AGENTS you can now scale your business to the stratosphere with a small team of KILLERS / WINNERS!

This includes:

Leveraging The Power of AI (To Do Market Research, Lead Gen, Track Lead Data, Provide a Lead Score & Insights, Book Appointments, Improve Your Sales Process + Automate Content, Copywriting + Funnel Architecture etc.

Its actually f&%king crazy what you can do with AI... when you have access to the critical knowledge + DFY systems inside my coaching program.)

1-2 Appointment Setters – (That Can Book Qualified Strategy Calls On Your Calendar & Follow Up With Warm Leads & Prospects!)

1 Virtual Assistant + AI / Claude – (That Can Create Social Media Posts, Lead Generation & Help With Strategical Content Creation!)

1 Customer Service Rep/ Client Results Rep – (That Can Help Clients Get Results & Solve Any Issues That May Pop Up!)

YOU = Selling on The Phone / Over The DMs Until You Hit $100k/Month!

YOU = Helping Your Clients Get Results!

You’ll want to delegate tasks effectively by giving your hire's access to the S.O.P’s to free yourself so you can focus on high-level strategies to grow your business.

My personal advice is you should stay selling on the phone until you hit $100k per month.

If you’re not great at sales you can hire a professional sales rep earlier to take over this area of your business.

However no one knows the ins and outs of your offer like you do, and no one will have the same belief level in relation to your offer.

So, selling it yourself via strategy calls to get to 6-Figures per month is the fastest way, if you can sell and ethically influence people by asking the right questions effectively which naturally leads the prospect to sell themselves!

If you dont know how to sell yet... Send me a Private Message me on Facebook / LinkedIn or reply back to one of my emails and I can 100% help you.

In the mastery bonus module of C.A.A (Client Acquisition Accelerator) I share the proven “A-Team Hiring Diagram” of the employees you need to hire to get to 6-figures per month... and I will also be giving you FREE access to the S.O.P’s completely DONE FOR YOU to help you and save you a ton of time! 😊

One last note on action step #7:

If you’re not leveraging AI in your business right now I highly advise you to start using it to automate tasks for you, because if you do not... you simply will not be able to compete and you will get left behind!

Inside my business development program, there is a FREE training on how to leverage AI to your advantage! Super Powerful.

Okay, great work. I hope you are getting value. :) Let's move onto…

You now have your S.O.P’s (Standard Operating Procedures) & your small A-Team built to scale to $100,000 per month!

By completing action step #6 & #7, you’ll free up more of your time to focus on...

> Sales Calls + DM Sales Conversations,

> Writing Your Daily Email,

> Optimizing Your Traffic & Lead Generation Campaign &

> Producing Value-Based Content With The Help of AI!

These are the 4 key H.I.P.A activities you need to focus to scale to $100k per month once you leverage AI + have a small team in place helping you run the business!

You’ll want your appointment setter(s) ramping up to at least 400+ direct outreach + follow up messages per day.

This will book your calendar up on a daily basis with qualified prospects looking for the solution you offer so you can sell + help get clients results!

This is also the step where you’ll want to focus on working at least 1-2 hours per day on H.L.A (High Leverage Activities) so you can grow your business long-term!

This could be in the form of optimizing your...

> M.D.I.O (Offer)

> Funnel

> Ads / Traffic Campaigns

> Operations / S.O.P’s

> Hiring A-Player Talent

> Creating Strategic Long Form Content Assets

> Building An E.B.M Webinar

...to ADVANCE THE SALE!

Write your daily email that provides free amazing value, spend the first 4+ hours of your day promoting shamelessly & selling on the phone or over the DM's & pick the most important H.L.A task that you think will grow your business and work on that ONE THING until its done!

Extreme FOCUS & ACTION on ONE THING is what will allow you to make progress.

And making PROGRESS towards achieving an end-goal has scientifically been proven to increase HAPPINESS!

When you’ve invested enough hours into H.L.A (High Leverage Activities) by trying ALL of them over a prolonged period of time you will start to figure out…

A) What Activities You Are Exceptional At In Relation To Your Skill Sets!

B) What Activities You Enjoy The Most!

As you scale it's crucial you know this, so you can deeply understand how to help grow your company & the departments you need to hire experts in areas where you're weak, so you can scale even further after hitting $100k per month!

90% of your time before this stage in your business growth should be focused on...

H.I.PA (High Income Activities) =

PROMOTION + A.B.S (ALWAYS BE SELLING!)

(Sales calls, Direct messaging with qualified prospects, traffic & lead generation, emails, content, helping clients get results)

10% of your time should be focused on...

H.L.A (High Leverage Activities) =

(Long-term business growth)

As you establish your brand and expertise by getting bigger and better results for yourself and your clients, this naturally creates more demand for your offer.

This creates 5 keys within your targeted niche marketplace which are:

A) An Increase In Volume of Attention!

B) Authority!

C) Credibility!

D) Positioning!

E) An Increase In Trust

This is where you can consider raising price for your M.D.I.O (Offer).

Serious clients who value your program, coaching, consulting or DFY service will be willing to pay a premium... because you have proven you can help others which is demonstrated in your marketing using SOCIAL PROOF!

Raising your prices is one the best levers in relation to scaling to $100k per month consistently because it requires little effort!

When you do this... do a 7-Day Promotion to your existing list + social media audience saying…

“Would You Like Some Help Getting (RESULT XYZ) Without (BIG PROBLEM)?

For the next 7 days you can get ‘insiders only access’ to program XYZ at the original price of only $X.

After the 7 days is over… the price for program XYZ is going up to $X because our clients are getting AMAZING RESULTS and honestly speaking… the program is currently way under priced for what you are getting!

Then share 3+ case studies of previous clients that have great results from your course / coaching program!

[Client Testimonial / Result #1]

[Client Testimonial / Result #2]

[Client Testimonial / Result #3]

After the 7 days you will MISS OUT!”

C.T.A = “Private Message or REPLY BACK to this email with keyword, “7 DAYS” if you’re interested!”

This is the last action step to scale from $10k - $100k per month!

As I’m sure you already know…DATA IS KING!

It allows you to figure out where the main constraint is, inside your business that’s stopping your from growing.

It also allows you to make key decisions based off actual numbers instead of Emotion which = Energy in Motion! :)

You must closely monitor your KPI’s (Key Performance Indicators) for the following:

Organic Direct Outreach = Appointment Setters Must Track & Report At The End Of Each Working Day!

Sales Funnel Conversion Rates = Key Metrics Like LCP % (Lead Capture Page) & VSL (Video Sales Letter) / Sales Page > Call Conversion % Must Be Tracked In a Spreadsheet At The End Of Each Day/Week!

Paid Traffic & Lead Generation Campaign = Key Metrics Like CPC, CPL, CPBC, CPA & ACV etc... Must Be Tracked In a Spreadsheet At The End Of Each Working Day!

Strategy Calls & Sales = Key Metrics Like Booked Calls, Qualified Booked Calls, Monthly Continuity Sales, High-Ticket Sales Must Be Tracked At The End Of Each Working Day!

Email Marketing Campaign = Key Metrics Like Delivery, Open Rates & Click Through Rates Must Be Tracked Each Day / Week!

Content Engagement = This KPI Data Set Is The Least Important But Must Be Tracked! Key Metrics Like Comments, Views & Likes On The ONE Specific Social Media Channel Should Be Analysed Each Month Or Every Quarter During Your 90 Day Review!

This Enables You To Find Your Top 7 Pieces of Content That Got The Most Engagement & Start Making More Content Similar To That!

Your virtual assistant should be trained and given an S.O.P to gather ALL of this data in one place for you, so you can analyse key metrics in your business in relation to your traffic, marketing and sales performance, which will allow you to spot key areas for improvement and optimization for maximum impact.

YOU as the EXPERT CEO must then allocate time to analyse this data using a...

Data Aggregation & Your Analysation System...

...that allows you to find what is working and what is not, so you can fix it and scale up the stuff that is working! Make sense?

When you have this data, you can run a SPLIT TEST on the bottleneck in your business that needs improving by making adjustments so you can grow your profits!

For example, let’s say you making $30,000 per month and have an offer in place but you want to scale to $100k per month, you’re good at selling but you’re not getting enough lead flow and therefore not enough booked calls.

By optimizing your traffic campaign and hiring a proven appointment setter inside your business that can book an extra 7-10+ calls per day will instantly help you scale.

This is how you must think as a business owner.

By asking the following question on a regular basis…

“What’s The ONE BIG CONSTRAINT That’s Stopping My Business From Growing?”

The only way you can properly figure that out is by tracking your KPI’s…making key decisions based off accurate data and running tests!

Remember: The key to growing to $100,000 per month requires ALL the action steps needed to get to $10,000 per month but with more VOLUME & LEVERAGE!

You can click here to access that if you have not already gone through the free training to genuinely help you! >>

Scaling to $100k/Month also requires as an optimized:

> M.D.I.O (Million Dollar Irresistible Offer) = Product Market Fit!

>An Increase In VOLUME of ATTENTION by...

> Getting More Targeted Traffic & Leads…

> The Ability To Sell High-Ticket Offer(s)

> Leveraging AI Agents

> Exceptional Focus, Dedication & Daily Consistent ACTION

> Mastery of The Specific High-Income Skills

> Taking Calculated Risks

> Key Decision Making Based Off Real Accurate Data & a...

> Willingness To Continue To Invest In Yourself, Learn And Adapt!

You must embrace technologies like AI, automation software and build a small strong A-Team of experts to support your growth,so you can free up your time and work in your Zone Of Genius.

> If you have an offer for $5,000 per sale you need 20 clients each month!

> If you have an offer for $10,000 per sale, you only need 10 clients each month!

> If you have an offer for $20,000 per sale you only need 5 clients each month to hit $100,000!

> If you an offer for $100,000 per sale you only need 1 client per month!